Rather than simple simple majority rule, elections should strive toward unified voting body in which each vote matters and every voter has an equal vote with equal impact on the election.
To elect by unified majority, we use an elections process starting with a proportional voting system to select five to seven candidates, followed by a Condorcet election to select the consensus candidate. If seven or fewer candidates appear, we skip the primary entirely.
This always represents the whole population, rather than the simple voting majority. A majority vote exists between any two candidates; the five-way proportional primary ensures no candidate can achieve a majority vote in the general election unless the majority of voters truly prefer that candidate over all others.
By establishing preferences, voters essentially negotiate a mutually-acceptable candidate. If not Blue, then Purple; if not Orange, then Purple; we disagree on Blue or Orange—neither gains the majority—and find agreement on Purple. Frequently, Purple will gain a majority vote against any other single candidate, thus becomes the unified majority.
This system follows the will of the whole voting population. If the whole nation shifts to the left, for example…
…so do the candidates. While a simple popular vote and party primaries can jump wildly from Green to Red to Green—partially a result of more-moderate voters disinterested or disenfranchised from voting in party primaries—the unified majority system requires an enormous shift in overall political ideology to make such drastic changes in representation. Rather than winners and losers, the voters reach consensus and agreement.